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For many people, once the turkey has been eaten and after all of the thanks have been given, there is one thing on the mind: Shopping. Black Friday sales are some of the year’s best sales —particularly on big-ticket items that tend to be on people’s holiday wishlists. 

While you’re sure to find discounts on TVs, iPhones, and laptops, you can also use this unofficial holiday to get all of your nursery essentials, check a few items off a friend’s registry, or stock up on toys and baby essentials for the next stage of your little one’s life with Black Friday baby deals. This Black Friday weekend, you’ll find sales for every phase of parenthood—from trying to conceive to expecting to new parent to veteran mom or dad—including trending baby gear and bestsellers from some of the most popular brands parents love and trust most. So, we’ve compiled a list of the best Black Friday baby deals, and we’ll continue to add to it as we get closer to the big day, so bookmark this page and check back often! Also, for even more discount opportunities, watch for our upcoming list of Cyber Monday deals.

Ingrid+Isabel

High-quality maternity clothing and accessories. 

Sale: 30% off sitewide plus free shipping 

Dates: Tuesday, November 21 through Tuesday, November 28

Promo Code: OHJOY

H&M

Clothing and accessories for the whole family. 

Sale: Up to 60% both in-store and online

Dates: Thursday, November 9 through Monday, November 27

Old Navy

Clothes, shoes, accessories, and more for the whole family. 

Sale: $5 PJ pants until 12 p.m. (local time) — Limit of 5 

Date: Friday, November 24

Nest Designs

Clothing and other soft textiles for babies, toddlers, kids, and adults. 

Sale: 20-60% off sitewide

Dates: Tuesday, November 21 through Sunday, November 26

Finding Foxtale

Kids clothing.

Sale: 30% off sitewide

Dates: Thursday, November 23 through Monday, November 27

Petite Revery

Toddler and kids clothing. 

Sale: 20-60% off sitewide

Dates: Tuesday, November 21 through Sunday, November 26

Babiators

Safe and durable sunglasses for babies and kids. 

Sale 1: 35% off Babiators’ website plus up to 80% off markdowns 

Dates: Thursday, November 16 through Wednesday, November 29

Sale 2: Up to 25% off Babiators’ Amazon storefront

Dates: Wednesday, November 22 through Wednesday, November 29

Davin & Adley

Nursing and pumping bras.

Sale: 20% off all bras online

Dates: Wednesday, November 1 through Thursday, November 30

aden + anais

Soft baby clothing, swaddles, and more. 

Sale: 30% off the Easy Swaddle collection and select Muslin Essentials on the aden + anais website and their Amazon Storefront

Dates: Thursday, November 23 through Monday, November 27

Petunia Pickle Bottom

High-quality diaper bags, bags, and accessories.

Sale 1: 25% off sitewide (some exclusions apply)

Sale 2: 40% off select items

Dates: Wednesday, November 22 through Thursday, November 30

7AM

Vegan outerwear and stroller accessories.

Sale: Up to 30% off on select products online

Date: Friday, November 24

The promo code for this sale will be listed on the website.

Health and Beauty

Frida Baby, Frida Mom, and Frida Fertility

Essentials for fertility, pregnancy and postpartum, and baby. 

Sale 1: 30% off select items at Babylist and Amazon

Dates: Thursday, November 24 through Monday, November 27

Sale 2: 30% off select items at Target 

Dates: Sunday, November 19 through Saturday, November 25

Matrescence Skin

High-end, clean, pregnancy-safe skincare. 

Sale: 30% off sitewide

Date: Friday, November 24

Baby Gear

Dream On Me

Essential baby gear. 

Sale: Up to 25% off products in their Amazon storefront 

Date: Friday, November 24

BraveJusticeKidsCo.

Eco-friendly baby and toddler gear.

Sale: Up to 40% off products in their Amazon storefront

Date: Friday, November 24

VTech

Baby tech necessities.

Sale: 15% off the VTech VM919HD Video Monitor on Amazon

Date: Friday, November 17 through Tuesday, November 28

4moms

Parent-favorite baby gear brand. 

Sale 1: MamaRoo Multi-Motion Baby Swings for $200 on the 4moms website and at national retailers and specialty stores

Sale 2: 25% off all 4moms gear and accessories on the 4moms website

Dates: Saturday, November 19 through Monday, November 27

DockATot

Plush, soft Moses baskets, nursing pillows, and other baby items.

Sale: Up to 50-70% off select products online (including nursing pillows, sleep bags, swaddles, Kind bassinets, floor cushions, tents, canopies, quilts, rompers, and more)

Dates: Friday, November 24 through Monday, November 27

BOB Gear

Jogging strollers, wagons, and travel systems.

Sale: 20% off select products online

Dates: Sunday, November 19 through Monday, November 27

Britax

Car seats, strollers, and travel systems. 

Sale: 20% off select products online

Dates: Sunday, November 19 through Monday, November 27

Lalo

Baby and toddler essentials. 

Sale: Up to 40% off sitewide

Dates: Wednesday, November 1 through Thursday, November 30

Newton Baby

High-quality baby sleep products

Sale: 20% off sitewide

Dates: Friday, November 10 through Monday, November 27

Promo Code: NOVEMBER

Nurture&

Premium nursery furniture.

Sale: Up to $750 off furniture bundles online

Dates: Monday, November 6 through Tuesday, November 28

Owlet

Video baby monitors and FDA-approved sock monitors. 

Sale: Save up to $120 on select baby products on OwletCare.com, Target, Amazon, and Walmart

Dates: Sunday, November 19 through Monday, November 27

ergobaby

Baby carriers, bouncers, strollers, and more essential baby gear. 

Sale 1: 40% off Omni Breeze Wavy Grey

Dates: Wednesday, November 22 through Sunday, December 3

Promo Code: BFBREEZE40

Sale 2: 25% off Evolve Bouncer

Dates: Thursday, November 16 through Sunday, December 3

Promo Code: BFBOUNCERS25

Sale 3: $100 off Metro+

Dates: Thursday, November 16 through Sunday, December 3

Promo Code: BFMETRO100

Veer

Strollers and convertible wagons. 

Sale 1: $100 off Cruiser Essentials Bundle, Cruiser XL Essentials Bundle, Switch & Roll Infant Essentials Bundle, Switch & Jog Infant Essentials Bundle on Veer website

Dates: Wednesday, November 1 through Monday, November 27

Sale 2: $80 off Family Basecamp 

Dates: Wednesday, November 1 through Monday, November 27

Graco

Essential baby gear, including car seats, playards, strollers, and more. 

Sale: 20-45% off select items on Amazon and at Target

Dates: Sunday, October 29 through Saturday, December 2 (exact sale dates vary by product)

Baby Jogger

Strollers, car seats, and other baby gear.

Sale 1: 25% off sitewide

Dates: Saturday, November 11 through Monday, November 27

Sale 2: 25-30% off select items on Amazon and at Target

Dates: Saturday, November 11 through Monday, November 27

CYBEX

Strollers, car seats, and travel systems.

Sale 1: 20% off Melio Carbon and Anton G (in Moon Black)

Sale 2: Free Gazelle Carry Cot with the purchase of a Gazelle S

Sale 3: $100 off the Balios S 

Sale 4: $100 off Sirona S

Sale 5: 25% off Libelle

Dates: Friday, November 17 through Thursday, November 30

LeapFrog Baby Care

Baby monitors and other tech products. 

Sale: $40 off the LeapFrog LF915-2HD Video Baby Monitor, the LeapFrog LF1726 1080p Display Video Baby Monitor, the LeapFrog LF920 7” HD Display Video Baby Monitor, and the LeapFrog LF930 Smart Video Baby Monitor with Remote Access (sales available on Amazon only)

Dates: Thursday, November 23 through Monday, November 27

Elvie

Wearable breast pumps and accessories. 

Sale: 25% off the Single Pump, Double Pump, Stride, Stride Plus, Catch, Curve, and Trainer

Dates: Sunday, November 19 through Sunday, November 26

Baby Essentials

Hegen

Baby bottles and storage containers. 

Sale 1: 15% off select gift sets and bottles on Amazon

Sale 2: Up to 20% off Bespoke bundles at Hegen website

Date: Friday, November 24

MAM

Baby bottles and pacifiers. 

Sale: Discounted prices on select products in Amazon storefront

Date: Friday, November 24

b.box

Baby and kid food storage.

Sale: 40% off sitewide

Dates: Monday, November 20 through Monday, November 27

Bentgo

Sustainable food storage and accessories.

Sale: 15% off sitewide

Dates: Thursday, November 16 through Thursday, November 30

Promo Code: HOLIDAY15

Snuggle Me Organic

Baby loungers, feeding pillows, swaddles, and other soft textiles. 

Sale: Up to 40% off sitewide

Dates: Sunday, November 19 through Sunday, December 3

Lansinoh

Baby nursing and feeding essentials. 

Sale: 15% off select items in Lansinoh’s Amazon storefront

Dates: Friday, November 17 through Monday, November 27

Halo

Wearable blankets and other essential baby sleep products. 

Sale: 30% off select SleepSacks, DreamWeave Breathable Crib Mattress, and all BassiNest Swivel Sleepers on Halo’s website and their Amazon storefront

Dates: Thursday, November 23 through Monday, November 27

Millie Moon

Baby diapers, training pants, and wipes for sensitive skin. 

Sale 1: Buy two Mega Boxes of Millie Moon Diapers and get a free $15 Target Gift Card

Dates: Sunday, November 19 through Saturday, November 25

Sale 2: Spend $100 on Millie Moon Diapers and Wipes and get a free $30 Target Gift Card

Dates: Sunday, November 26 through Saturday, December 2

MOBY

Wraps, slings, rings, and baby carriers. 

Sale 1: 20% off sitewide (some exclusions apply)

Sale 2: 30% off select items

Offer: Free Wipes Case Wristlet (in Grey) with purchase on orders over $39

Dates: Wednesday, November 22 through Thursday, November 30

LÍLLÉbaby

Baby carriers and accessories. 

Sale 1: 20% off sitewide (some exclusions apply)

Sale 2: 30-50% off select items

Sale 3: 25% off bundles

Offer: Free Wristlet Wallet with purchase on orders over $49

Dates: Wednesday, November 22 through Thursday, November 30

Boppy

Nursing pillows, baby loungers, and other baby gear. 

Sale: 25% off full-price products on Boppy’s website as well as at Target, Babylist, Walmart, and Amazon

Dates: Wednesday, November 22 through Monday, November 27

Promo Code: THANKFUL25

Toys

Avenlur

Montessori-inspired toys. 

Sale 1: 15-30% off Avenlur website 

Dates: Friday, November 10 through Monday, November 27

Sale 2: Up to 30% off Avenlur’s Amazon storefront 

Dates: Friday, November 17 through Monday, November 27

Build-A-Bear

Plush toys (standard and DIY custom options) and accessories. 

Sale 1: Plushies starting at $10

Dates: Sunday, November 19 through Saturday, November 25

Sale 2: Ornament kit for $15 (online only)

Date: Friday, November 24

Maisonette 

Toys for babies and kids.

Sale: 10% off orders of $95+; 15% off orders $300+; 20% off orders $600+ sitewide

Dates: Sunday, November 19 through Wednesday, November 29

Promo Code: HOLIDAY23