At Pregnancy & Newborn, we are committed to providing parents with timely, accurate, unbiased information to make informed decisions about their children’s (and their own) lives. We speak to all parents: new mothers, fathers, LGBTQIA+ parents, single parents, adoptive parents, foster parents, those still trying to become parents, and every parent in between. We do our best to cultivate inclusivity, celebrate our audience’s diversity, and relay facts objectively while using our voices to take a stance when it matters.
Our writers and contributors are seasoned journalists who are often experts on the topics they cover. Additionally, our editors specifically, and perhaps most importantly, have first-hand experience as mothers, offering honest, practical, relatable advice and information to help and support you and your growing family.
We’re also staunchly committed to seeking and gathering information from credible sources, including doctors, psychologists, other medical experts, peer-reviewed medical studies, and guidance from reputable organizations such as the American Academy of Pediatrics (AAP) and the Centers for Disease Control and Prevention (CDC). We will always present our sources in an accessible manner that verifies our claims and offers our readers additional knowledge. All the information we share has been thoroughly researched and fact-checked to ensure reliability.
Our gear review process is designed to provide our readers with accurate and unbiased information about the products we test. From new feature-packed strollers to high-tech monitors to time-saving formula makers and everything in between, our approach to getting you the important information is the same. We start by researching the product extensively, including reading reviews from other sources, consulting with experts when appropriate, and testing the product ourselves.
When it comes to our lists of must-have products and gift guides, our editors utilize industry connections to stay up-to-date on the latest launches from new brands worth knowing about, as well as classic brands parents already know and trust. We will only recommend products we have used or would consider for ourselves and our families—nothing less.
Once we have a good understanding of the product, we write a review that is fair and balanced. We maintain a distinct line between our editorial content and the advertisements that support our business. If and when a product review or an article has been sponsored by one of our partners, we clearly label it as such for complete transparency.
We are confident that our readers can trust the information we provide, and we are thankful to have the opportunity to inform and empower the communities we serve.